Grantee Blog

Conclusion of Farmers Market 2019

This year the East Orange Farmers Market implemented a WIC/ SNAP machine, Double Bucks Day, WIFI access, expanded partnerships with New Jersey Sustainability City Green and the National Recreation and Parks Association (NRPA). The East Orange Farmers Market expanded outreach to appeal more towards school aged children and toddlers.

Overall, accepting WIC and SNAP at the Farmers Market proved to be beneficial for low to moderately- low income families. Farmers Market Manager Emilio Panasci concluded that patrons at the East Orange Farmers’ Market spent approximately $10k in WIC/ SNAP benefits. In perspective, think about all the families we were able to reach in a Farmers Market that was only open on Tuesdays during the summer and early fall months. The benefits extend to more than just patrons as all the vendors and farmers at this year’s market are MBWE, entrepreneur’s, or family owned and local. The farmers and vendors truly enjoyed introducing new whole foods and locally produced sustainable products.

New innovative ideas are already brewing for Farmer’s Market 2020, but all this success and outreach would not have been possible without the assistance from the New Jersey Health Communities Network. As the 2019 Farmers Market season comes to a close with record sales and community participation, we remain optimistic about the future of the East Orange Farmer’s Market and remains hopeful that East Orange Farmers Market 2020 will touch more lives than ever before.

About the Grantee

City of East Orange

East Orange is a 3.9 square mile city in Essex County, New Jersey with a community of approximately 65,000 residents (2014). East Orange shares borders with the following cities and towns: Newark to the east and south and Glen ridge and Bloomfield to the north. It is the States 20th most populous municipality in 2010 and ranked second of 22 in Essex County.