Farm Stand Season Comes to a Close
With the cold weather setting in, and the first frost of the season, comes the close of Grow It Green Morristown’s farm stands. Both our Farm Stand at the Urban Farm and the Pop-up Farm Stand will close operations this week. It’s a bittersweet transition to say goodbye to the growing season, but the cold weather provides an opportunity for us to reflect on our work and make plans to improve our impact.
Through our Pop-up Stand, we distributed over 300 pounds of fresh, local produce to our neighbors in need, mostly new people that we have not met before. The positive impact of access to fresh food is measured and long-lasting; we’re proud of our success to provide healthy, affordable veggies to more people in Morristown. Perhaps an even longer-lasting impact of our work through the Pop-up Stand is the partnerships we’ve forged with other organizations in the community. Our best efforts of the season came with inviting other groups to join us at the Pop-up Farm Stand. Our collaborations with Morris Arts and their Totem Project and Summit Medical Group Foundation’s mobile screening unit attracted more people, and made our Pop-up Stand feel more like an occasion, than a trip to get groceries.
Our work to advertise the Pop-up Stand to a new-to-us audience required that we collaborate with other organizations working in the community. We worked with the Town of Morristown to share news of our Farm Stand, as well as other nonprofits in the neighborhood, such as the Neighborhood House. We’ve received attention from a local social media influencer, which helped drive people to our Pop-up locations (we saw a measured increase in patronage when our info was shared on social media!). This project has provided a catalyst to conversations with others working towards similar goals: we’ve held exploratory meetings with groups such as the Morris County Office of Temporary Assistance and Zufall Health to discuss ways we can support each other’s work and reach their program participants.
There are many working to increase food access in Morristown’s low-income communities. We are stronger when we work with these organizations, so we’ll be spending the winter months discussing ways to bolster efforts to bring our fresh food to more people across Morristown. This first season was a success, but next year will be better as we improve upon lessons learned and continue to build partnerships in Morristown. Thank you for supporting our work this season!
About the Grantee
Grow It Green Morristown creates sustainable farms and gardens, and educates communities on healthy eating and environmental stewardship.