Planning East Orange Farmers Market 2019
Hypertension, diabetes, and obesity have become an epidemic primarily amongst our children and elderly residents as access to healthy food continues to be troublesome and inconvenient. At the center of Mayor Green’s HealthierEO campaign is the East Orange Farmers Market where residents have access to whole and affordable food options. Farmers markets also bring activity to public places often revitalizing historic buildings, parks, and public spaces creating centers of place and activity.
Creating a fun, affordable, and positive weekly experience requires year around preparation. Walking through East Orange Farmer’s Market you’ll notice fresh produce and goods, local honey, tasting stations, food demonstrations, giveaways, food trucks, good music, friendly vendors, affordable prices, fun fitness activities, and a unique “home grown” social atmosphere. Achieving such diverse and coordinated weekly event requires dedication, planning and organization. Prepping for a Farmer’s Market involves:
- Ensuring which Farmers and Vendors are on board
- Marketing especially on social media platforms
- Checking equipment
- Budgeting for supplies
- Planning Farmers Market fitness and special events
- Advertising WIC vendors through East Orange School District students and the East Orange Health Department
- Applying for grants and capacity to support new programming and incentives
A native son of East Orange Mayor Green grew up when almost every backyard has a food garden. The advent of fast food on our commercial corridors and increased density ushered in new developments, less open space and unhealthier, food options. Ensuring access to healthy, affordable food and healthy activity is the paramount goal of Mayor Green’s HealthierEO Campaign.
About the Grantee
East Orange is a 3.9 square mile city in Essex County, New Jersey with a community of approximately 65,000 residents (2014). East Orange shares borders with the following cities and towns: Newark to the east and south and Glen ridge and Bloomfield to the north. It is the States 20th most populous municipality in 2010 and ranked second of 22 in Essex County.