Grantee Blog

Pop-up Farm Stand is Open for Business in Morristown

Grow It Green Morristown is happy to announce the successful launch of our Pop-up Farm Stand! On July 11, the Pop-Up Stand had its opening day at our Early Street Community Garden located in the heart of Morristown. For the first market day, we had people stopping by as they passed, but much of the interest was from our friends coming out to support us. Our Pop-up Farm Stand Coordinator, Jared Ginsburg, and Farmer Shaun were still able to meet new people and discuss Grow It Green’s important work.

Our second Pop-up Stand day was more of a success! With the help of our partners, word of the stand was spreading. Angela Echeverri, Sustainable Morristown’s Community Organizer, shared our market dates through the Town of Morristown’s various communication channels, including the town calendar. A local social media influencer also shared our posts and even showed up to share a live post with her many followers.

Much of the increase in attendance can likely be attributed to another event that overlapped with our Pop-up Stand. Morris Arts’ mini summer series as part of their Gateway Totem Project kicked off at the Early Street Community Garden that same evening with a local artist’s exhibit and a DJ to draw people in. While guests were enjoying the art and the parklet, they were also visiting our stand. We are coordinating with Morris Arts to align future market dates and the mini summer series to fill the parklet at the Early Street Community Garden and welcome even more people to enjoy the programs we offer.

We’re proud of the Pop-Up Farm Stand’s strong start and are optimistic about the impact we will have going forward. By increasing food security with our delicious produce, we hope to continue to reach even more members of the community with this new initiative. Look for us every Wednesday, from 3-6 p.m. at various locations throughout Morristown, including the Neighborhood House and Gramby Park.

About the Grantee

North Jersey Health Collaborative

Grow It Green Morristown creates sustainable farms and gardens, and educates communities on healthy eating and environmental stewardship.