Caldwell Outreach Brings Fresh Fruit and Vegetables to Seniors
Summer time is in full swing and so is the Caldwell / City Green Mobile Veggie Farm Stand! We are beyond thrilled to announce the continuing success of our partnership between the Caldwell Health Department and City Green. Since our kickoff in June, we have grown steadily every week. Our customers have been returning regularly and bringing their friends to purchase our locally grown produce.
We are happy to report more and more of our “food insecure” and senior population have been taking advantage of this program. We have been encouraging our food pantry clients to visit the Veggie Mobile and purchase healthy options. The City Green Veggie Mobile doubles SNAP benefits and Senior Farmer Market Vouchers. In addition, the Caldwell Food Pantry has been handing out $4 worth of City Buck’s Coupons to be use at the stand. Some of individuals have combined these offers and walked away with bags of fresh produce for a few dollars or next to nothing. For example, one of our clients came to the truck with the $4 City Buck’s Coupon and a $5 Senior Farmer Market Voucher. City Green doubled the voucher and she received two bags of seasonal fruits and vegetables for free!!
Local friends have been raving about the quality and accessibility of our truck. Located right in the center of town on the Caldwell Green, we also get plenty of local foot traffic. Whether they’re coming from the gym, shopping downtown or just taking a stroll, everyone stops to see what’s happening at the Veggie Mobile. City Green employees are happy to share tips from the farm on how to keep your produce fresher longer, cooking techniques and delicious seasonal recipes to accompany your purchase.
As the summer season progresses, The City Green Farm’s harvest has become overflowing. They’ve recently added homemade pickles from plentiful cucumber harvest. Sold at $1 apiece, they were a huge hit! The variety has been better and better each week with plenty of fresh vegetables, eggs, local honey and delicious fruits to choose from. The feedback from our customers has been wonderful and we regularly sell out of popular items.
This program is sponsored by the Caldwell Health Department in conjunction with the New Jersey Healthy Communities Network and is funded by a grant from the Partners for Health Foundation, whose vision is to make our communities healthier, better places to live.
About the Grantee
The Caldwell Department of Health and Human Services (CDHHS) promotes physical and mental wellbeing through disease detection, prevention and education as well as policy development. CDHHS prides itself on overseeing and implementing innovative programs and services that promote the wellbeing of each and every Caldwell resident while keeping the Borough healthy and safe.