Grantee Blog

Eating Healthier with Heart Smarts

This fall, the Jersey City Healthy Corner Store Network expanded its nutrition education programming with in-store workshops. Through our partnership with the Community Food Bank of New Jersey SNAP-Ed program (CFBNJ SNAP-Ed), we provided bi-weekly “Heart Smarts” workshops at our two network stores, Privilege Food and Denisse Supermarket.


The “Heart Smarts” curriculum is specifically designed for the retail environment by engaging customers in brief, and interactive lessons on topics such as increasing whole grain and fruit and vegetable consumption. Each lesson highlights the healthy food options available in the Healthy Corner Stores and encourages making healthier choices. For example, customers tour the store with CFBNJ SNAP-Ed educators to understand pricing, compare fresh, frozen, and canned fruits and vegetables, and how to make budget-friendly food choices.


At the end of the lesson, customers receive “Bodega Bucks” to buy fresh produce. “The ‘Bodega Bucks’ allow customers to try fruits and vegetables they wouldn’t normally eat. The ‘Heart Smarts’ workshops are great because now customers are more aware of the healthier options in the store,” said Denny Diaz, Denisse Supermarket storeowner.

About the Grantee

Jersey City Department of Health

The Jersey City Department of Health and Human Services is a public agency that strives to build a culture of health. Through the department’s divisions, this multi-purpose public health agency provides services needed to promote overall health in the community. The Division of Food & Nutrition seeks to reduce hunger and food insecurity and increase the consumption of healthier foods.