Grantee Blog

Making Plans for This Year’s Pop-up Farm Stand

Since our pop-up stand closed last fall, we’ve been busy making plans for the coming season.

We are pleased with the project’s progress in the first year, but with any new project, there are always bugs to work out and improvements to be made. We would like to expand our reach, so we’re considering changes to the Pop-up Stand schedule and locations. We’ve also been meeting with partners for ideas and support in sharing news of our Pop-up Stand and other offerings. It is our hope that by partnering with other organizations working in Census Tract 435, we will be able to reach more people and share the benefits of fresh food grown locally in Morristown. Last season we struggled with bilingual staff for the Pop-up Stand. This coming season, we are looking for staff and volunteers that can be present at the pop-up stand to help communicate with Spanish-speaking customers.

We are also discussing ways to partner with residents involved in the Morris United for Healthy Living coalition’s Street Captains initiative. They’re working with block captains on each street in the census tract to teach canvassing techniques as a way to spread information about organizations, services, and resources available to residents in the neighborhood. It is our hope that the Street Captains can help spread the word about our fresh produce, or perhaps find staff and volunteers that can help our communications.

An important piece of our preparations is our seedlings. Despite the cold weather, we’ve been busy working with volunteer to plant seeds in our greenhouse at the College of Saint Elizabeth’s Campus. The partnerships, scheduling, and planning are important, but our Pop-up Stand won’t be a success if we don’t have delicious produce for our customers. Spring will be here in no time, and we’ll be ready when the weather finally warms up!

About the Grantee

North Jersey Health Collaborative

Grow It Green Morristown creates sustainable farms and gardens, and educates communities on healthy eating and environmental stewardship. We believe that fresh, local food should be accessible to all.